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The Influence of Hedonic and U...
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Einzelhandel
Online-Handel
Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
51
Relationship marketing
51
tourism
48
Tourism
44
Brand image
43
Markenimage
43
Brand management
42
Markenführung
42
Internet marketing
29
Online-Marketing
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Social Web
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Social web
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Marketing management
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Marketingmanagement
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Preismanagement
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Pricing strategy
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marketing
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Advertising effects
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Markenartikel
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Retail trade
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Viral marketing
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Virales Marketing
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Werbewirkung
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Online retailing
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Werbung
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Customer satisfaction
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Sales promotion
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Verkaufsförderung
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Dienstleistungsqualität
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Kundenzufriedenheit
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Service quality
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Chandukala, Sandeep R.
2
Geyskens, Inge
2
Gielens, Katrijn
2
Palmatier, Robert W.
2
Trusov, Michael
2
Abbasi, Ahmed
1
Abraham, Linda B.
1
Ahlbom, Carl-Philip
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Biswas, Dipayan
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Caravella, Mary
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Carson, Stephen J.
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Chang, Chun-Wei
1
Cheema, Amar
1
Chernev, Alexander
1
Corsten, Daniel
1
Cramer, Johannes
1
Dagger, Tracey S.
1
Danaher, Peter J.
1
Deighton, John
1
Fang, Eric
1
Gijsbrechts, Els
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Grewal, Dhruv
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Guo, Fangfei
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Haan, Evert de
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Habib, Rishad
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Ho-Dac, Nga N.
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Huang, Minxue
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III, James G. Maxham
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Ittersum, Koert van
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Journal of marketing
MPRA Paper
Journal of retailing and consumer services
695
Journal of business research : JBR
246
International journal of retail & distribution management
152
Journal of retailing
151
The international review of retail, distribution and consumer research
133
International journal of electronic marketing and retailing : IJEMR
96
International journal of retail and distribution management
91
Journal of internet commerce
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
81
Electronic commerce research
74
Management science : journal of the Institute for Operations Research and the Management Sciences
60
International journal of consumer studies
59
Psychology & marketing
59
Cogent business & management
58
Information systems research : ISR
57
Asia Pacific journal of marketing and logistics
56
International journal of internet marketing and advertising : IJIMA
53
Journal of electronic commerce research : JECR
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
International journal of e-business research : an official publication of the Information Resources Management Association
43
International journal of hospitality management
43
Journal of fashion marketing and management
43
International journal of business information systems : IJBIS
42
International journal of electronic commerce : IJEC
42
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
40
Journal of the Academy of Marketing Science
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of services marketing
38
European journal of operational research : EJOR
37
European journal of marketing : EJM
35
Technological forecasting & social change : an international journal
34
Journal of international consumer marketing
33
Marketing intelligence & planning
33
Journal of management information systems : JMIS
30
International journal of production economics
29
The journal of consumer marketing
28
Electronic commerce research and applications
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
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ECONIS (ZBW)
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1
A choice sets model of retail selection
Spiggle, Susan
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
Saved in:
2
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
3
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
Saved in:
4
United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge
;
Gielens, Katrijn
;
Wuyts, Stefan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
Saved in:
5
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
6
How to shift consumer behaviors to be more sustainable : a literature review and guiding framework
White, Katherine
;
Habib, Rishad
;
Hardisty, David J.
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 22-49
Persistent link: https://www.econbiz.de/10012175983
Saved in:
7
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
8
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
9
Path to purpose? : how online customer journeys differ for hedonic versus utilitarian purchases
Li, Jingjing
;
Abbasi, Ahmed
;
Cheema, Amar
;
Abraham, Linda B.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 127-146
Persistent link: https://www.econbiz.de/10012231652
Saved in:
10
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
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