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Einzelhandel
Social Web
Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
51
Relationship marketing
51
tourism
48
Tourism
44
Brand image
43
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marketing
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Palmatier, Robert W.
3
Zhang, Jonathan Z.
3
Bleier, Alexander
2
Brooks, Gillian
2
Geyskens, Inge
2
Gielens, Katrijn
2
Grewal, Dhruv
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Janakiraman, Ramkumar
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Rishika, Rishika
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Biswas, Dipayan
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Bower, Amanda B.
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Caldieraro, Fabio
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Caravella, Mary
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Carson, Stephen J.
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Cavanaugh, Lisa A.
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Chabuk, Timur
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Chandukala, Sandeep R.
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Chang, Chun-Wei
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Ding, MengQi
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Journal of marketing
MPRA Paper
Journal of retailing and consumer services
624
Journal of business research : JBR
312
Journal of retailing
129
International journal of retail & distribution management
121
The international review of retail, distribution and consumer research
107
International journal of internet marketing and advertising : IJIMA
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
86
International journal of retail and distribution management
75
Technological forecasting & social change : an international journal
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
International journal of electronic marketing and retailing : IJEMR
69
Psychology & marketing
69
The journal of product & brand management
68
Tourism management : research, policies, practice
67
International journal of consumer studies
60
Journal of internet commerce
55
Journal of promotion management : innovations in planning and applied research
54
Journal of marketing communications
50
Management science : journal of the Institute for Operations Research and the Management Sciences
50
Cogent business & management
48
Journal of travel and tourism marketing
48
Marketing intelligence & planning
46
The journal of brand management : an international journal
46
International journal of advertising : the review of marketing communications
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of the Academy of Marketing Science
44
Asia Pacific journal of marketing and logistics
43
European journal of marketing : EJM
41
Information systems research : ISR
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of fashion marketing and management
39
The journal of services marketing
39
International journal of technology marketing : IJTMkt
38
Journal of electronic commerce research : JECR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of marketing management : MM
38
Electronic commerce research
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
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ECONIS (ZBW)
46
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1
A choice sets model of retail selection
Spiggle, Susan
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
Saved in:
2
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
3
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
4
United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge
;
Gielens, Katrijn
;
Wuyts, Stefan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
Saved in:
5
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
6
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
7
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
8
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
9
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
10
Full disclosure : how smartphones enhance consumer self-disclosure
Melumad, Shiri
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 28-45
Persistent link: https://www.econbiz.de/10012214892
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