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Einzelhandel
Werbewirkung
Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
51
Relationship marketing
51
tourism
48
Tourism
44
Brand image
43
Markenimage
43
Brand management
42
Markenführung
42
Internet marketing
29
Online-Marketing
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Social Web
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Social web
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Marketing management
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Marketingmanagement
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Preismanagement
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Pricing strategy
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marketing
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Advertising
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Advertising effects
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Markenartikel
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Retail trade
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Viral marketing
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Virales Marketing
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Online retailing
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Online-Handel
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Werbung
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Chandukala, Sandeep R.
2
Geyskens, Inge
2
Gielens, Katrijn
2
Grewal, Dhruv
2
Katona, Zsolt
2
Kushwaha, Tarun
2
Wilbur, Kenneth C.
2
Aaker, David A.
1
Agrawal, Nidhi
1
Ahlbom, Carl-Philip
1
Alvarez, Cecilia M. O.
1
Antia, Kersi D.
1
Avery, Jill
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1
Batra, Rajeev
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Becker, Maren
1
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1
Bell, David R.
1
Biswas, Dipayan
1
Bleier, Alexander
1
Bower, Amanda B.
1
Brooks, Gillian
1
Bruzzone, Donald E.
1
Caravella, Mary
1
Chang, Chun-Wei
1
Chernev, Alexander
1
Corsten, Daniel
1
Costello, John P.
1
Cramer, Johannes
1
Dagger, Tracey S.
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Danaher, Peter J.
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Deighton, John
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Dost, Florian
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Du, Rex Yuxing
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Fisher, Robert J.
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Gensler, Sonja
1
Gijsbrechts, Els
1
Gordon, Brett R.
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Groene, Nicole
1
Haenlein, Michael
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Journal of marketing
MPRA Paper
Journal of retailing and consumer services
527
Journal of business research : JBR
248
Journal of marketing communications
136
Journal of retailing
135
International journal of advertising : the review of marketing communications
126
International journal of retail & distribution management
119
The international review of retail, distribution and consumer research
103
Psychology & marketing
90
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
73
International journal of retail and distribution management
69
Journal of promotion management : JPM
64
European journal of marketing : EJM
58
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising research
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Marketing letters : a journal of research in marketing
49
Journal of marketing research : JMR
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing intelligence & planning
44
The journal of consumer marketing
44
The journal of product & brand management
44
Asia Pacific journal of marketing and logistics
43
International journal of electronic marketing and retailing : IJEMR
43
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Marketing : ZFP ; journal of research and management
39
International journal of consumer studies
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of the Academy of Marketing Science
35
The journal of brand management : an international journal
35
European journal of operational research : EJOR
32
Journal of international consumer marketing
32
Journal of current issues and research in advertising : JCIRA
30
SpringerLink / Bücher
29
Cogent business & management
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Health marketing quarterly
26
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ECONIS (ZBW)
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1
A choice sets model of retail selection
Spiggle, Susan
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
Saved in:
2
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
3
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
4
United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge
;
Gielens, Katrijn
;
Wuyts, Stefan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
Saved in:
5
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
6
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
7
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
8
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
9
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
10
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
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