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Public and private affairs marketing in rural tourism development

Grigorescu, Adriana - Volkswirtschaftliche Fakultät, … - 2006

In Romania, the agro and rural tourism started as potential sources of living and become an alternative for the classic … tourism. As we rise up on the presented papers in 2003, even if there is a significant development of the rural tourism, it is … poor attractiveness of agro-tourism in mountains rural area is the les proper marketing of the services. Based on these …

Persistent link: https://www.econbiz.de/10008645087

Public marketing in supporting the tourist destinations

Grigorescu, Adriana; Balalia, Alina Elena - Volkswirtschaftliche Fakultät, … - 2009

National policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain...

Persistent link: https://www.econbiz.de/10008646820

Where in the world is the market? : The income distribution approach to understanding consumer demand in emerging countries

Canback, Staffan; D'Agnese, Frank - Volkswirtschaftliche Fakultät, … - 2007

Finding, measuring and capturing market opportunities in emerging countries are critical tasks for multinational con- sumer goods companies. Central to these tasks is the need to collect and analyze income distribution data within a globally coherent framework and to move beyond income metrics...

Persistent link: https://www.econbiz.de/10005836441

Marketing and the law: defending single color trademarks

Keating, Byron W.; Coltman, Tim - Volkswirtschaftliche Fakultät, … - 2008

Most international jurisdictions have sought to broaden their definition of a trade mark following the Qualitex v Jacobson Products (Qualitex Case)2. In Australia, the Trade Marks Act (Cth) 1995 was introduced to recognise that colors, scents, shapes and sounds could be registered as a trade...

Persistent link: https://www.econbiz.de/10011260045

Перспективные формы продвижения товаров в условиях мирового экономического кризиса

Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2011

An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in...

Persistent link: https://www.econbiz.de/10011199841

Мировой экономический кризис и маркетинговая деятельность в России

Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2010

Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the marketing concept of the distribution.

Persistent link: https://www.econbiz.de/10011199842

Четыре вида продвижения товара в маркетинге

Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012

The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing...

Persistent link: https://www.econbiz.de/10011199843

Концепция «4Р» и планирование маркетинга в кратком и ясном изложении

Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012

The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the promotion of goods in the consumer market. Particular...

Persistent link: https://www.econbiz.de/10011199845

Товарная политика в маркетинге

Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012

The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in...

Persistent link: https://www.econbiz.de/10011199848

Chłonność rynku lokalnego a rozwój małych i średnich przedsiębiorstw w świetle badań empirycznych

Wach, Krzysztof - Volkswirtschaftliche Fakultät, … - 2007

Life standard of local community determines the market absorbency, which can make up one of the determinants of local micro, small and medium-sized enterprises. The aim of the paper is the empirical verification of influence of local life standard in Southern Poland on small and medium-sized...

Persistent link: https://www.econbiz.de/10009147898