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Identifying trade areas for consumer goods in foreign markets
Carr jr., Richard P. - In: Journal of marketing 42 (1978) 4, pp. 76-80
Persistent link: https://www.econbiz.de/10001978869
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The changing role of the product manager in consumer goods companies
Buell, Victor P. - In: Journal of marketing 39 (1975) 3, pp. 3-11
Persistent link: https://www.econbiz.de/10001965963
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Cognitive dissonance and the classification of consumer goods
Kaish, Stanley - In: Journal of marketing 31 (1967) 4,1, pp. 28-31
Persistent link: https://www.econbiz.de/10002201184
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Product characteristics and marketing strategy
Miracle, Gordon E. - In: Journal of marketing 29 (1965) 1, pp. 18-24
Persistent link: https://www.econbiz.de/10002498963
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Meta-analyses of attitudes toward advertising by professionals
Hite, Robert E. - In: Journal of marketing 52 (1988) 3, pp. 95-103
Persistent link: https://www.econbiz.de/10001054847
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Medieval allegory: roots of advertising strategy for the mass market
Stern, Barbara B. - In: Journal of marketing 52 (1988) 3, pp. 84-94
Persistent link: https://www.econbiz.de/10001054849
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Should ad spending increase or decrease before a recall announcement? : the marketing-finance interface in product-harm crisis management
Gao, Haibing; Xie, Jinhong; Wang, Qi; Wilbur, Kenneth C. - In: Journal of marketing 79 (2015) 5, pp. 80-99
Persistent link: https://www.econbiz.de/10011372420
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Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun; Yoon, Sukki; Kim, Seeun; Kim, Yeonshin - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
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Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
Lee, Eun Young; Park, Chan Su - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 513-523
Persistent link: https://www.econbiz.de/10011399098
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Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion
Smarandescu, Laura; Shimp, Terence A. - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 715-726
Persistent link: https://www.econbiz.de/10011399274