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Balancing risk and return in a customer portfolio
Tarasi, Crina O.; Bolton, Ruth N.; Hutt, Michael D.; … - In: Journal of marketing 75 (2011) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
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A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred - In: Journal of marketing 75 (2011) 3, pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
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"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.; Bolton, Ruth N.; Hutt, Michael D.; … - In: Journal of marketing 75 (2011) 3, pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
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"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T. - In: Journal of marketing 75 (2011) 3, pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
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Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In: Journal of marketing 75 (2011) 3, pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
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Defining, measuring, and managing business reference value
Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Journal of marketing 77 (2013) 1, pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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Service recovery for moderate and high involvement services
Bambauer-Sachse, Silke; Rabeson, Landisoa Eunorphie - In: The journal of services marketing 29 (2015) 5, pp. 331-343
Persistent link: https://www.econbiz.de/10011387765
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Exploring service failure in a business-to-business context
Zhu, Xia; Zolkiewski, Judy - In: The journal of services marketing 29 (2015) 5, pp. 367-379
Persistent link: https://www.econbiz.de/10011387791
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Retrospective: service failure and loyalty : an exploratory empirical study of airline customers
Palmer, Adrian; Bejou, David - In: The journal of services marketing 30 (2016) 5, pp. 480-484
Persistent link: https://www.econbiz.de/10011615517
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Toward service recovery strategies : the role of consumer-organization relationship norms
Hur, Jungyun; Jang, Soocheong - In: The journal of services marketing 30 (2016) 7, pp. 724-735
Persistent link: https://www.econbiz.de/10011590917