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Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Haumann, Till; Güntürkün, Pascal; Schons, Laura Marie; … - In: Journal of marketing 79 (2015) 6, pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
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Footprints in the sands of time : a comparative analysis of the effectiveness of customer satisfaction and customer-company identification over time
Haumann, Till; Quaiser, Benjamin; Wieseke, Jan; Rese, Mario - In: Journal of marketing 78 (2014) 6, pp. 78-102
Persistent link: https://www.econbiz.de/10010463456
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Willing to pay more, eager to pay less : the role of customer loyalty in price negotiations
Wieseke, Jan; Alavi, Sascha; Habel, Johannes - In: Journal of marketing 78 (2014) 6, pp. 17-37
Persistent link: https://www.econbiz.de/10010463462
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Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian; Wieseke, Jan; Bornemann, Torsten - In: Journal of marketing 73 (2009) 4, pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
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Social identity and the service-profit chain
Homburg, Christian; Wieseke, Jan; Hoyer, Wayne D. - In: Journal of marketing 73 (2009) 2, pp. 38-54
Persistent link: https://www.econbiz.de/10003820595