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~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Online-Marketing"
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Brand management
Online-Marketing
Consumer behaviour
279
Konsumentenverhalten
279
Verbraucher
54
Beziehungsmarketing
51
Relationship marketing
51
Brand image
43
Markenimage
43
Markenführung
42
Internet marketing
28
Marktforschung
27
Social Web
27
Social web
27
Vereinigte Staaten
26
Marketing management
25
Marketingmanagement
25
Einzelhandel
23
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Viral marketing
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Virales Marketing
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Online-Handel
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17
Werbung
17
Sales promotion
14
Verkaufsförderung
14
Customer satisfaction
13
Dienstleistungsqualität
13
Kundenzufriedenheit
13
Service quality
13
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62
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Katona, Zsolt
3
Wilbur, Kenneth C.
3
Bleier, Alexander
2
Brooks, Gillian
2
Chandukala, Sandeep R.
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Gordon, Brett R.
2
Jerath, Kinshuk
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Narayanan, Sridhar
2
Palmatier, Robert W.
2
Puzakova, Marina
2
Reinartz, Werner J.
2
Shin, Jiwoong
2
Srinivasan, Raji
2
Stephen, Andrew T.
2
Swaminathan, Vanitha
2
Trusov, Michael
2
Walker Reczek, Rebecca
2
Aaker, David A.
1
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Angle, Justin
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Ballings, Michel
1
Basuroy, Suman
1
Batra, Rajeev
1
Becker, Maren
1
Biraglia, Alessandro
1
Bitner, Mary Jo
1
Borraz, Stéphane
1
Brasel, S. Adam
1
Brown, Stephen Walter
1
Bruzzone, Donald E.
1
Carlson, Kurt
1
Carson, Stephen J.
1
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Journal of marketing
Journal of business research : JBR
516
Journal of retailing and consumer services
362
The journal of product & brand management
292
The journal of brand management : an international journal
268
International journal of internet marketing and advertising : IJIMA
131
Journal of marketing communications
126
International journal of hospitality management
116
Asia Pacific journal of marketing and logistics
105
Psychology & marketing
105
International journal of advertising : the review of marketing communications
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
Journal of promotion management : innovations in planning and applied research
88
European journal of marketing : EJM
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Marketing intelligence & planning
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Cogent business & management
71
Journal of international consumer marketing
70
International journal of consumer studies
65
Journal of promotion management : JPM
65
Marketing letters : a journal of research in marketing
65
Journal of marketing management : MM
63
Journal of the Academy of Marketing Science
63
SpringerLink / Bücher
63
International journal of electronic marketing and retailing : IJEMR
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of strategic marketing
59
Journal of global marketing
57
Journal of internet commerce
57
International journal of contemporary hospitality management
56
The journal of consumer marketing
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
International journal of advertising : the quarterly review of marketing communications
55
International marketing review
53
Journal of fashion marketing and management
51
Journal of marketing research : JMR
51
Journal of retailing
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
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ECONIS (ZBW)
62
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1
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
2
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
Saved in:
3
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
4
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
5
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
6
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
7
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
8
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
9
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
10
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
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