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~isPartOf:"Journal of marketing"
~subject:"Markenführung"
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Markenführung
Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
63
Konsumentenverhalten
63
New product development
37
Produktentwicklung
37
Lieferantenmanagement
23
Supplier relationship management
23
Customer satisfaction
22
Innovation
22
Kundenzufriedenheit
22
Brand management
17
USA
17
United States
17
Dienstleistungsqualität
16
Service quality
16
Customer value
15
Kundenwert
15
Social Web
15
Social web
15
Salespeople
12
Verkaufspersonal
12
Customer integration
11
Innovation management
11
Innovationsmanagement
11
Kundenintegration
11
Marketing management
11
Marketingmanagement
11
B-to-B-Marketing
10
Business-to-business marketing
10
E-commerce
10
Electronic Commerce
10
relationship marketing
9
Beschwerdemanagement
8
Brand
8
Brand image
8
Complaint management
8
Customer service
8
Internet marketing
8
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English
17
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Kwak, Hyokjin
2
Puzakova, Marina
2
Ahearne, Michael
1
Ahuvia, Aaron
1
Bagozzi, Richard P.
1
Basuroy, Suman
1
Batra, Rajeev
1
Bei, Zhiling
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Borraz, Stéphane
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Chatterjee, Subimal
1
Connors, Scott
1
Dion, Delphine
1
Edeling, Alexander
1
Fornell, Claes
1
Gensler, Sonja
1
Gielens, Katrijn
1
Heath, Timothy B.
1
Heitmann, Mark
1
Hennig-Thurau, Thorsten
1
Hu, Ye
1
Huang, Ming-Hui
1
Khamitov, Mansur
1
Kocher, Bruno
1
Lam, Son K.
1
Leeflang, Peter
1
Lehmann, Donald R.
1
Mandel, Naomi
1
Morgan, Neil A.
1
Neslin, Scott A.
1
Olsen, Mitchell C.
1
Perkins, Andrew
1
Rand, William
1
Rego, Lopo L.
1
Reinartz, Werner J.
1
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Journal of marketing
SpringerLink / Bücher
203
Journal of business research : JBR
148
Journal of retailing and consumer services
106
The journal of product & brand management
104
The journal of brand management : an international journal
91
Innovatives Markenmanagement
50
International journal of hospitality management
42
Research
41
Springer eBook Collection
41
Springer eBook Collection / Business and Economics
39
Gabler Edition Wissenschaft
36
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
Journal of promotion management : innovations in planning and applied research
27
Psychology & marketing
27
Cogent business & management
26
Marketing intelligence & planning
26
European journal of marketing : EJM
25
Journal of strategic marketing
22
International journal of contemporary hospitality management
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality marketing & management
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of the Academy of Marketing Science
18
Gabler Edition Wissenschaft / Innovatives Markenmanagement
17
Gabler Research
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Gabler Edition Wissenschaft / Marken- und Produktmanagement
16
Journal of marketing communications
16
Journal of marketing management : MM
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business horizons
14
essentials
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of service management
13
Springer eBook Collection / Business and Management
13
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ECONIS (ZBW)
17
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1
Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.
;
Ahearne, Michael
;
Hu, Ye
;
Schillewaert, Niels
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
Saved in:
2
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 65-80
Persistent link: https://www.econbiz.de/10003782427
Saved in:
3
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
4
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
5
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
6
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
7
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
8
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
9
Managing status : how luxury brands shape class subjectivities in the service encounter
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 67-85
Persistent link: https://www.econbiz.de/10011749861
Saved in:
10
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
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