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The index of consumer sentiment toward marketing
Gaski, John F. - In: Journal of marketing 50 (1986) 3, pp. 71-81
Persistent link: https://www.econbiz.de/10001011991
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Multiple orientations for the conduct of marketing research : an analysis of the academic-practitioner distinction
Brinberg, David - In: Journal of marketing 50 (1986) 4, pp. 161-173
Persistent link: https://www.econbiz.de/10001016023
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Judicial standards for survey research : an update and guidelines
Morgan, Fred W. - In: Journal of marketing 54 (1990) 1, pp. 59-70
Persistent link: https://www.econbiz.de/10001082064
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Developing, disseminating, and utilizing marketing knowledge
In: Journal of marketing 52 (1988) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10001056300
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Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin - In: Journal of marketing 79 (2015) 3, pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
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A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait; Stephen, Andrew T. - In: Journal of marketing 80 (2016) 6, pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
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Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing; Hu, Ye; Damangir, Sina - In: Journal of marketing 79 (2015) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10010502727
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Market intelligence dissemination practices
Gebhardt, Gary F.; Farrelly, Francis J.; Conduit, Jodie - In: Journal of marketing 83 (2019) 3, pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
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Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; … - In: Journal of marketing 84 (2020) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
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Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim; Rudolph, Thomas; Evanschitzky, Heiner; … - In: Journal of marketing 81 (2017) 6, pp. 116-131
Persistent link: https://www.econbiz.de/10011776901