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Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.; Slotegraaf, Rebecca J.; Chandukala, … - In: Journal of marketing 78 (2014) 5, pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
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The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
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Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.; Chatterjee, Subimal; Basuroy, Suman; … - In: Journal of marketing 79 (2015) 6, pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
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Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry
Sharma, Amalesh; Saboo, Alok R.; Kumar, V. - In: Journal of marketing 82 (2018) 5, pp. 66-85
Persistent link: https://www.econbiz.de/10011912140
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When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia; Feng, Hui; Wiles, Michael A. - In: Journal of marketing 88 (2024) 2, pp. 99-120
Persistent link: https://www.econbiz.de/10014582902
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Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Camacho, Nuno; Nam, Hyoryung; Kannan, P. K.; … - In: Journal of marketing 83 (2019) 2, pp. 138-157
Persistent link: https://www.econbiz.de/10012175919
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Innovation's effect on firm value and risk : insights from consumer packaged goods
Sorescu, Alina B.; Spanjol, Jelena - In: Journal of marketing 72 (2008) 2, pp. 114-132
Persistent link: https://www.econbiz.de/10003684147
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Consumer adoption of new products : independent versus interdependent self-perspectives
Zhenfeng, Ma; Yang, Zhiyong; Mourali, Mehdi - In: Journal of marketing 78 (2014) 2, pp. 101-117
Persistent link: https://www.econbiz.de/10010345568
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When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana; Van Den Bulte, Christophe - In: Journal of marketing 78 (2014) 2, pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
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New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669