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Advertising agency operating efficiency
Cheong, Yunjae; Kim, Kihan; Combs, Justin - In: Journal of marketing communications 22 (2016) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
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The advertising creative process : a study of UK agencies
Turnbull, Sarah; Wheeler, Colin - In: Journal of marketing communications 23 (2017) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
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(The lack of) fluency and perceptions of decision making
Jain, Gaurav; Shrivastava, Sunaina; Nayakankuppam, Dhananjay - In: Journal of marketing communications 27 (2021) 6, pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
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The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.; Brocato, E. Deanne; Vijayalakshmi, … - In: Journal of marketing communications 23 (2017) 4, pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
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Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin - In: Journal of marketing communications 22 (2016) 5, pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
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Exploring advertiser's expectations of advertising agency services
Turnbull, Sarah; Wheeler, Colin - In: Journal of marketing communications 22 (2016) 6, pp. 587-601
Persistent link: https://www.econbiz.de/10011613214
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Intermediary roles in local mobile advertising : findings from a Finnish study
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of marketing communications 22 (2016) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10011561336
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Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen; Laurie, Sally - In: Journal of marketing communications 25 (2019) 1, pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
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The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun; Jung, Jae Min - In: Journal of marketing communications 25 (2019) 3, pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
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Visual metaphor in advertising : is the persuasive effect attributable to visual argumentation or metaphorical rheotoric?
Jeong, Se-Hoon - In: Journal of marketing communications 14 (2008) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10003737760