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Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil; Bergiel, Blaise; Sethna, Beheruz N. - In: Journal of marketing communications 23 (2017) 6, pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
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Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail; Evans, Chris - In: Journal of marketing communications 24 (2018) 6, pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
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Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti; Tewari, Alok; Singh, Akanchha - In: Journal of marketing communications 28 (2022) 7, pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
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Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah; Huh, Jisu - In: Journal of marketing communications 29 (2023) 1, pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
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Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of marketing communications 29 (2023) 7, pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes; Proksch, Ramona - In: Journal of marketing communications 23 (2017) 4, pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo; Fitzgerald, Emma May - In: Journal of marketing communications 22 (2016) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
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Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe; Ahn, Sun Joo - In: Journal of marketing communications 22 (2016) 5, pp. 544-559
Persistent link: https://www.econbiz.de/10011613205