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Attitudes toward, and use of, textbooks among marketing undergraduates : an exploratory study
Vafeas, Mario - In: Journal of marketing education : JME 35 (2013) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10010210093
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Creating a professional blog : the impact of student learning styles on perceptions of learning
Fowler, Kendra; Thomas, Veronica L. - In: Journal of marketing education : JME 37 (2015) 3, pp. 181-189
Persistent link: https://www.econbiz.de/10011410668
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Engaging students with social media
Bal, Anjali S.; Grewal, Dhruv; Mills, Adam; Ottley, Gary - In: Journal of marketing education : JME 37 (2015) 3, pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
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Values-based education for sustainability marketers : two approaches for enhancing student social consciousness
Rountree, Melissa Markley; Koernig, Stephen K. - In: Journal of marketing education : JME 37 (2015) 1, pp. 5-24
Persistent link: https://www.econbiz.de/10010514559
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Integrating quality matters into hybrid course design : a principles of marketing case study
Young, Mark R. - In: Journal of marketing education : JME 36 (2014) 3, pp. 233-243
Persistent link: https://www.econbiz.de/10010459662
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Having many choice options seems like a great idea, but... : student perceptions about the level of choice for a project topic in a marketing course
Ackerman, David S.; Gross, Barbara L.; Celly, Kirti Sawhney - In: Journal of marketing education : JME 36 (2014) 3, pp. 221-232
Persistent link: https://www.econbiz.de/10010459663
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Tolerance for cheating from the classroom to the boardroom : a study of underlying personal and cultural drivers
Brodowsky, Glen H.; Tarr, Emily; Ho, Foo Nin; … - In: Journal of marketing education : JME 42 (2020) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10012216681
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Bridging theory and practice in an applied retail track
Lange, Frederik; Rosengren, Sara; Colliander, Jonas; … - In: Journal of marketing education : JME 40 (2018) 1, pp. 6-16
Persistent link: https://www.econbiz.de/10011868399
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The evolution and future of retailing and retailing education
Grewal, Dhruv; Motyka, Scott; Levy, Michael - In: Journal of marketing education : JME 40 (2018) 1, pp. 85-93
Persistent link: https://www.econbiz.de/10011868434
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Selling sales : factors influencing undergraduate business students' decision to pursue sales education
Allen, Concha; Kumar, Poonam; Tarasi, Crina; Wilson, Holt - In: Journal of marketing education : JME 36 (2014) 2, pp. 94-104
Persistent link: https://www.econbiz.de/10010393246