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Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H. - In: Journal of marketing for higher education 25 (2015) 2, pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
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How do Australian universities market STEM courses in YouTube videos?
Mwenda, Amanda Bridget; Sullivan, Miriam; Grand, Ann - In: Journal of marketing for higher education 29 (2019) 2, pp. 191-208
Persistent link: https://www.econbiz.de/10012179310
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Considering the marketing of higher education : the role of student learning gain as a potential indicator of teaching quality
Polkinghorne, Martyn; Roushan, Gelareh; Taylor, Julia - In: Journal of marketing for higher education 27 (2017) 2, pp. 213-232
Persistent link: https://www.econbiz.de/10011794825
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Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara; Bang, Nguyen; Melewar, T. C. - In: Journal of marketing for higher education 25 (2015) 2, pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
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Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>; Omar, Maktoba - In: Journal of marketing for higher education 24 (2014) 2, pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
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The university brand and social media : using data analytics to assess brand authenticity
Pringle, James; Fritz, Samantha - In: Journal of marketing for higher education 29 (2019) 1, pp. 19-44
Persistent link: https://www.econbiz.de/10012179294
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Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 27 (2017) 1, pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
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Identification and emotional attachment in higher education : antecedents and consequences
Özer, Mehmet; Özer, Alper; Koçak, Akın - In: Journal of marketing for higher education 33 (2023) 2, pp. 264-288
Persistent link: https://www.econbiz.de/10014419321
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Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana; Brandão, Amélia Maria Pinto da Cunha; … - In: Journal of marketing for higher education 31 (2021) 2, pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
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What do prospective students look for in higher degrees by research? : a scale development study
Saleem, Muhammad Abid; Eagle, Lynne C.; Akhtar, Naveed; … - In: Journal of marketing for higher education 30 (2020) 1, pp. 45-65
Persistent link: https://www.econbiz.de/10012258494