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Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H. - In: Journal of marketing for higher education 25 (2015) 2, pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
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Perceived service quality-loyalty path : a PAKSERV based investigation of international students enrolled in business schools in Thailand
Kashif, Muhammad; Pimpa Cheewakrakokbit - In: Journal of marketing for higher education 28 (2018) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10011886223
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Factors influencing student satisfaction in universities in the Gulf region : does gender of students matter?
Parahoo, Sanjai K.; Harvey, Heather L.; Tamim, Rana M. - In: Journal of marketing for higher education 23 (2013) 2, pp. 135-154
Persistent link: https://www.econbiz.de/10010232463
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Revisiting perceived service quality in higher education : uncovering service quality dimensions for postgraduate students
El Alfy, Shahira; Abukari, Abdulai - In: Journal of marketing for higher education 30 (2020) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012259248
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Individual attitudes and social influences on college students' intent to participate in study abroad programs
Wang, Liz C.; Gault, John Jack; Christ, Paul; Diggin, … - In: Journal of marketing for higher education 26 (2016) 1, pp. 103-128
Persistent link: https://www.econbiz.de/10011497268
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Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara; Bang, Nguyen; Melewar, T. C. - In: Journal of marketing for higher education 25 (2015) 2, pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
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Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>; Omar, Maktoba - In: Journal of marketing for higher education 24 (2014) 2, pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
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The university brand and social media : using data analytics to assess brand authenticity
Pringle, James; Fritz, Samantha - In: Journal of marketing for higher education 29 (2019) 1, pp. 19-44
Persistent link: https://www.econbiz.de/10012179294
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Student satisfaction in higher education : a meta-analytic study
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011706592
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How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
Herold, Kristiina; Sipilä, Jenni; Tarkiainen, Anssi; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 59-76
Persistent link: https://www.econbiz.de/10011706611