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~isPartOf:"Journal of marketing for higher education"
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Journal of marketing for higher education
NBER working paper series
351
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286
Economics of education review
270
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251
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Journal of education for business
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Discussion paper / Centre for Economic Policy Research
63
Applied economics letters
59
European journal of operational research : EJOR
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Journal of sports economics
55
International journal of education economics and development
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Industrial marketing management : the international journal for industrial and high-tech firms
48
International journal of technology management : IJTM
48
Minerva : a review of science, learning and policy
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Socio-economic planning sciences : the international journal of public sector decision-making
47
Advances in higher education and professional development (AHEPD) book series
46
Journal of sport management : the official journal of the North American Society of Sport Management
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Amfiteatru economic : an economic and business research periodical
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ECONIS (ZBW)
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1
"Hottest brand, coolest pedagogy" : approaches to corporate branding in Singapore's higher education sector
NG, Carl Jon Way
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 41-63
Persistent link: https://www.econbiz.de/10011497241
Saved in:
2
How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina
;
Tarkiainen, Anssi
;
Sundqvist, Sanna
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
Saved in:
3
Country of origin and country of service delivery effects in transnational higher education : a comparison of international branch campuses from developed and developing nations
Chee, Chiu Mei
;
Butt, Muhammad Mohsin
;
Wilkins, Stephen
; …
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011497265
Saved in:
4
Do higher education institutes communicate trust well?
Gibbs, Paul
;
Dean, Aftab
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10011497282
Saved in:
5
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Saved in:
6
Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
Saved in:
7
Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda
;
Lawley, Meredith
;
Clements, Michael P.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
Saved in:
8
Students as customers in higher education : reframing the debate
Guilbault, Melodi
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 132-142
Persistent link: https://www.econbiz.de/10011618644
Saved in:
9
Effects of inbound marketing communications on HEIs' brand equity : the mediating role of the student's decision-making process. An exploratory research
Royo-Vela, Marcelo
;
Hünermund, Ute
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 143-167
Persistent link: https://www.econbiz.de/10011618645
Saved in:
10
Advertising online by educational institutions and students' reaction : a study of Malaysian Universities
Muhammad Tahir Jan
;
Djihane Ammari
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10011618646
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