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Demand for "healthy" products : false claims and FTC regulation
Rao, Anita; Wang, Emily - In: Journal of marketing research : JMR 54 (2017) 6, pp. 968-989
Persistent link: https://www.econbiz.de/10011785006
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Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.; Brough, Aaron R.; Grayson, Kent - In: Journal of marketing research : JMR 53 (2016) 3, pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
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Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
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When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing; Gal, David - In: Journal of marketing research : JMR 53 (2016) 4, pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
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The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.; Broekhuizen, Thijs L. J.; … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
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Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
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Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.; Bucklin, Randolph E. - In: Journal of marketing research : JMR 52 (2015) 3, pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
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Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
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TV channel search and commercial breaks
Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
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Can offline stores drive online sales?
Wang, Kitty; Goldfarb, Avi - In: Journal of marketing research : JMR 54 (2017) 5, pp. 706-719
Persistent link: https://www.econbiz.de/10011762821