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Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing; Kamakura, Wagner A. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
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Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya; Labroo, Aparna A.; Dhar, Ravi - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
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Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.; Kannan, P. K.; Kirmani, Amna - In: Journal of marketing research : JMR 49 (2012) 1, pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
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Advertising and consumer awareness of new, differentiated products
Barroso, Alicia; Llobet, Gerard - In: Journal of marketing research : JMR 49 (2012) 6, pp. 773-792
Persistent link: https://www.econbiz.de/10009688821
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The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu; Gürhan-Canli, Zeynep - In: Journal of marketing research : JMR 49 (2012) 4, pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
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Core versus peripheral innovations : the effect of innovation locus on consumer adoption of new products
Zhenfeng, Ma; Gill, Tripat; Jiang, Ying - In: Journal of marketing research : JMR 52 (2015) 3, pp. 309-324
Persistent link: https://www.econbiz.de/10011292915
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Price presentation effects in purchases involving trade-ins
Srivastava, Joydeep; Chakravarti, Dipankar - In: Journal of marketing research : JMR 48 (2011) 5, pp. 910-919
Persistent link: https://www.econbiz.de/10009355017
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When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
Lasaleta, Jannine D.; Redden, Joseph P. - In: Journal of marketing research : JMR 55 (2018) 3, pp. 446-457
Persistent link: https://www.econbiz.de/10011878766
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"Be careless with that!" : availability of product upgrades increases cavalier behavior toward possessions
Bellezza, Silvia; Ackerman, Joshua M.; Gino, Francesca - In: Journal of marketing research : JMR 54 (2017) 5, pp. 768-784
Persistent link: https://www.econbiz.de/10011762833
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The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko; Schreier, Martin; Fuchs, Christoph; … - In: Journal of marketing research : JMR 54 (2017) 4, pp. 525-539
Persistent link: https://www.econbiz.de/10011743668