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Journal of marketing research : JMR
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Individual differences and marketing decision support system usage and satisfaction
Zinkhan, George M.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
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2
Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
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3
Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
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4
Latent class models for the analysis of behavioral hierarchies
Feick, Lawrence F.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 174-186
Persistent link: https://www.econbiz.de/10001036288
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5
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
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6
Measurement of discrimination ability in taste tests : an empir. investigation
Buchanan, Bruce
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 154-163
Persistent link: https://www.econbiz.de/10001036290
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Identifying the generics-prone consumer : a meta-analysis
Szymanski, David M.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 425-431
Persistent link: https://www.econbiz.de/10001036425
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8
"Don't know" item nonresponse in a telephone survey : effects of question form and respondent characteristics
Leigh, James H.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 418-424
Persistent link: https://www.econbiz.de/10001036426
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9
Constrained discrimination via MDI estimation : the use of additional information in segmentation analysis
Kumar, Ajith
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 396-403
Persistent link: https://www.econbiz.de/10001036429
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10
Estimating willingness to pay from survey data : an alternative pre-test-market evaluation procedure
Cameron, Trudy Ann
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 389-395
Persistent link: https://www.econbiz.de/10001036430
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