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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran; Greenleaf, Eric A.; Meyvis, Tom; Morwitz, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
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Relaxation increases monetary valuations
Pham, Michel T.; Hung, Iris W.; Gorn, Gerald J. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 814-826
Persistent link: https://www.econbiz.de/10009348952
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Inspired to create : awe enhances openness to learning and the desire for experiential creation
Rudd, Melanie; Hildebrand, Christian; Vohs, Kathleen D. - In: Journal of marketing research : JMR 55 (2018) 5, pp. 766-781
Persistent link: https://www.econbiz.de/10011958199
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Consumer preferences for annuity attributes : beyond net present value
Shu, Suzanne B.; Zeithammer, Robert; Payne, John W. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 240-262
Persistent link: https://www.econbiz.de/10011485322
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When does partitioned pricing lead to more favorable consumer preferences? : meta-analytic evidence
Abraham, Ajay T.; Hamilton, Rebecca W. - In: Journal of marketing research : JMR 55 (2018) 5, pp. 686-703
Persistent link: https://www.econbiz.de/10011957976
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Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu; Toubia, Olivier; Jong, Martijn G. de - In: Journal of marketing research : JMR 55 (2018) 6, pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
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When high-similarity copycats lose and moderate-similarity copycats gain : the impact of comparative evaluation
Horen, Femke van; Pieters, Rik - In: Journal of marketing research : JMR 49 (2012) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10009507245
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Wish versus worry : ownership effects on motivated judgment
Dai, Xianchi; Hsee, Christopher K. - In: Journal of marketing research : JMR 50 (2013) 2, pp. 207-215
Persistent link: https://www.econbiz.de/10009737778
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Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Adaval, Rashmi; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 355-365
Persistent link: https://www.econbiz.de/10008988436
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Once burned, twice shy : how naive learning, counterfactuals, and regret affect the repurchase of stocks previously sold
Strahilevitz, Michal Ann; Odean, Terrance; Barber, Brad M. - In: Journal of marketing research : JMR 48 (2011), pp. 102-120
Persistent link: https://www.econbiz.de/10009389963