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~isPartOf:"Journal of operations management"
~subject:"Beziehungsmarketing"
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Journal of operations management
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Creating value through returns management : exploring the
marketing
-operations interface
Mollenkopf, Diane A.
;
Frankel, Robert
;
Russo, Ivan
- In:
Journal of operations management
29
(
2011
)
5
,
pp. 391-403
Persistent link: https://www.econbiz.de/10009129659
Saved in:
2
Advancing the
marketing
-operations interface in omnichannel retail
Rooderkerk, Robert
;
Leeuw, Sander de
;
Hübner, Alexander
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
Saved in:
3
Special issue: managing the
marketing
-operations interface in omnichannel retail
Rooderkerk, Robert
(
ed.
);
Leeuw, Sander de
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014293339
Saved in:
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