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Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya; Pomirleanu, Nadia - In: Journal of promotion management : JPM 24 (2018) 5, pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
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Corporate communication or McCommunication? : considering a McDonaldization of corporate communication hypothesis
Verhoeven, Piet - In: Journal of promotion management : JPM 21 (2015) 2, pp. 267-277
Persistent link: https://www.econbiz.de/10011305243
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Communicating with nonprofit publics in China : applying the RISP model to prosocial intentions
Xiao, Anli; Overton, Holly; Li, Ruobing - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 82-107
Persistent link: https://www.econbiz.de/10012179015
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A content analysis of corporate blogs to identify communications strategies, objectives and dimensions of credibility
Colton, Deborah A.; Poploski, Sharon P. - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 609-630
Persistent link: https://www.econbiz.de/10012179048
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What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun; Bortree, Denise Sevick - In: Journal of promotion management : JPM 23 (2017) 5, pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
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Understanding "native advertising" from the perspective of communication strategies
Wang, Ye; Li, You - In: Journal of promotion management : JPM 23 (2017) 6, pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
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Do communication students have the "write stuff"? : practitioners evaluate writing skills of entry-level workers
Hines, Randy; Basso, Joseph - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 293-307
Persistent link: https://www.econbiz.de/10003825717
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Genre and postemergency contexts : the nexus of strategic communications
Smudde, Peter M.; Courtright, Jeffrey L. - In: Journal of promotion management : JPM 19 (2013) 1, pp. 114-137
Persistent link: https://www.econbiz.de/10009738237
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Dialogic communication and thought leadership : twitter use by public relations agencies in the United States
Thelen, Patrick D.; Robinson, Katy L.; Yue, Cen April; … - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 27-49
Persistent link: https://www.econbiz.de/10012385166
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CSR web communication in controversial industries : the example of chemical companies based in post-communist countries
Tetrevova, Libena; Paták, Michal; Kyrylenko, Iryna - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 562-584
Persistent link: https://www.econbiz.de/10012497686