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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Werbung"
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Werbung
Brand management
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Markenführung
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Consumer behaviour
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Brand image
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Markenimage
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Internet marketing
27
Online-Marketing
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Anghelcev, George
1
Banerjee, Neelotpaul
1
Bang Nguyen Viet
1
Boeck, Harold
1
Castelló-Martínez, Araceli
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
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Grigsby, Jamie L.
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Hazari, Sunil
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Huang, Yan
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Jiang, Mengtian
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Kim, Taeyoung
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Manyiwa, Simon
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Robinot, Elisabeth
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1
Srivastava, R. K.
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Sánchez-Olmos, Cande
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Trespeuch, Léo
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Wang, Ruoxu
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Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
28
Journal of business research : JBR
27
Journal of marketing communications
26
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
Journal of promotion management : JPM
14
Journal of advertising
12
International journal of internet marketing and advertising : IJIMA
10
The journal of brand management : an international journal
10
The journal of product & brand management
10
Journal of historical research in marketing
9
Psychology & marketing
9
SpringerLink / Bücher
9
Journal of retailing and consumer services
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Asia Pacific journal of marketing and logistics
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
International journal of consumer studies
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
European Advertising Academy
3
European journal of marketing
3
Global business review
3
International journal of production economics
3
International marketing review
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global fashion marketing : JGfM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
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ECONIS (ZBW)
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1
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
2
Impact of dance in advertisements on emotional attachment towards the advertised brand : self-congruence theory
Manyiwa, Simon
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 144-161
Persistent link: https://www.econbiz.de/10012179110
Saved in:
3
Fake ads : the influence of counterfeit native ads on brands and consumers
Grigsby, Jamie L.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 569-592
Persistent link: https://www.econbiz.de/10012179143
Saved in:
4
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
5
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
6
Exploring the effects of compliance/non-compliance message framing, desirability of end states, and brand zealotry on consumers' responses to wearables advertising
Wang, Ruoxu
;
Huang, Yan
;
Anghelcev, George
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 964-985
Persistent link: https://www.econbiz.de/10012287156
Saved in:
7
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
8
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
9
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
10
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
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