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Customers’ attribution of blame in chain store settings : the perspectives of relationship orientation
Chen, Yi-Mu; Huang, Tseng-Lung - In: Journal of relationship marketing : innovations & … 14 (2015) 3, pp. 220-238
Persistent link: https://www.econbiz.de/10011383851
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Defensive relationship marketing : avoiding decreasing sales from customers in consumer goods mass markets
Moeller, Sabine; Faßnacht, Martin; Klose, Sonja - In: Journal of relationship marketing : innovations & … 7 (2008) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10003770085
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An investigation of pricing data for evidence of institutional-level relationship marketing behaviors
Doyle, Jim - In: Journal of relationship marketing : innovations & … 9 (2010) 4, pp. 264-278
Persistent link: https://www.econbiz.de/10008857873
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Companion shoppers and the consumer shopping experience
Lindsey-Mullikin, Joan; Munger, Jeanne Lauren - In: Journal of relationship marketing : innovations & … 10 (2011) 1, pp. 7-27
Persistent link: https://www.econbiz.de/10009012723
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Building store loyalty through service strategies
Grewal, Dhruv; Krishnan, Ram; Lindsey-Mullikin, Joan - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 341-358
Persistent link: https://www.econbiz.de/10003807755
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Perceived benefits of retail loyalty programs : their effects on program loyalty and customer loyalty
Kim, Hye-yŏng; Lee, Ji Young; Choi, Dooyoung; Wu, Juanjuan - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 95-113
Persistent link: https://www.econbiz.de/10009774825
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Implementation of RFID technology for the differentiation of loyalty programs
Bayraktar, Azra; Yilmaz, Erdal; Yamak, Oygur - In: Journal of relationship marketing : innovations & … 9 (2010) 1, pp. 30-42
Persistent link: https://www.econbiz.de/10003974298
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Consumer perceptions of business-to-consumer relationships in electronic retail environments : a means-end chain approach
Kearns, Ryan; Hair, Neil - In: Journal of relationship marketing : innovations & … 7 (2008) 1, pp. 5-27
Persistent link: https://www.econbiz.de/10003762582
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Retail customer segmentation based on relational benefits
Gil Saura, Irene; Ruiz-Molina, Maria Eugenia - In: Journal of relationship marketing : innovations & … 8 (2009) 3, pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
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Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.; Gil Saura, Irene; … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 200-217
Persistent link: https://www.econbiz.de/10011633633