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What really leads to partner relationship management? : a review of literature
Agarwal, Anuja; Singh, Deepali; Agariya, Arun Kumar - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 245-285
Persistent link: https://www.econbiz.de/10011820608
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The role of justice in determining relationship quality
Ting, Shueh-chin - In: Journal of relationship marketing : innovations & … 10 (2011) 2, pp. 57-75
Persistent link: https://www.econbiz.de/10009248159
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Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre - In: Journal of relationship marketing : innovations & … 13 (2014) 1, pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
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Adoption of customer relationship management in the service sector and its impact on performance
Law, Agnes K. Y.; Ennew, Christine T.; Mitussis, Darryn - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 301-330
Persistent link: https://www.econbiz.de/10010244771
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The benefits of sales force automation (SFA) : an empirical examination of SFA usage on relationship quality and performance
Holloway, Betsy Bugg; Deitz, George D.; Hansen, John D. - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 223-242
Persistent link: https://www.econbiz.de/10010244789
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Social influence and contextual utilization of customer relationship management technology in an international field sales organization
Baker, David S. - In: Journal of relationship marketing : innovations & … 13 (2014) 4, pp. 263-285
Persistent link: https://www.econbiz.de/10010474280
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Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi; Datta, Biplab; Mukhopadhyay, Susmita - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
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The consequences of consumers' use of pre-existing social relationships to make purchases
Johnson, Bryan R.; Ross, William T. - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 207-242
Persistent link: https://www.econbiz.de/10010490473
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A Brazilian experience of customer retention and its key drivers in banking service rendering
Milan, Gabriel Sperandio; Toni, Deonir de; Barcellos, … - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 269-286
Persistent link: https://www.econbiz.de/10011412348
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Academic Pinstitution : higher education's use of Pinterest for relationship marketing
Linvill, Darren L.; Rowlett, Jerrica Ty; Kolind, Mette M. - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 287-300
Persistent link: https://www.econbiz.de/10011412352