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Paying before consuming: Examining the robustness of consumers’ preference for prepayment
Patrick, Vanessa M.; Park, C.Whan - In: Journal of retailing 82 (2006) 3, pp. 165-176
Persistent link: https://www.econbiz.de/10007279927
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Gilt and guilt : should luxury and charity partner at the point of sale?
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of retailing 92 (2016) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10011484048
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Shape matters : package shape informs brand status categorization and brand choice
Chen, Huan; Pang, Jun; Koo, Minkyung; Patrick, Vanessa M. - In: Journal of retailing 96 (2020) 2, pp. 266-281
Persistent link: https://www.econbiz.de/10012295831
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The way the wind blows : direction of airflow energizes consumers and fuels creative engagement
Izadi, Anoosha; Rudd, Melanie; Patrick, Vanessa M. - In: Journal of retailing 95 (2019) 4, pp. 143-157
Persistent link: https://www.econbiz.de/10012154083
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Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.; Grewal, Dhruv; Karsberg, John; … - In: Journal of retailing 97 (2021) 1, pp. 81-98
Persistent link: https://www.econbiz.de/10012514575