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Creating ultimate customer loyalty through loyalty conviction and customer-company identification
Wolter, Jeremy S.; Bock, Dora; Smith, Jeffery S.; … - In: Journal of retailing 93 (2017) 4, pp. 458-476
Persistent link: https://www.econbiz.de/10011790705
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Strategies to offset performance failures : the role of brand equity
Brady, Michael K.; Cronin, J. J.; Fox, Gavin L.; Roehm, … - In: Journal of retailing 84 (2008) 2, pp. 151-164
Persistent link: https://www.econbiz.de/10003744296
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Against the Green: A Multi-method Examination of the Barriers to Green Consumption
Gleim, Mark R.; Smith, Jeffery S.; Andrews, Demetra; … - In: Journal of retailing 89 (2013) 1, pp. 44-61
Persistent link: https://www.econbiz.de/10010073976