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Journal of retailing
Journal of marketing research : JMR
10
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Retailing in the 21st century : current and future trends
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International Series in Quantitative Marketing
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Journal of Fashion Marketing and Management: An International Journal
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ECONIS (ZBW)
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1
The current and future sales impact of a retail frequency reward program
Taylor, Gail Ayala
;
Neslin, Scott A.
- In:
Journal of retailing
81
(
2005
)
4
,
pp. 293-306
Persistent link: https://www.econbiz.de/10006605731
Saved in:
2
Coupon response in services
Taylor, Gail Ayala
- In:
Journal of retailing
77
(
2001
)
1
,
pp. 139
Persistent link: https://www.econbiz.de/10006621065
Saved in:
3
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
4
The Role of Retail Promotion in Determining Future Brand Loyalty: Its Effect on Purchase Event Feedback
Gedenk, Karen
;
Neslin, Scott A.
- In:
Journal of retailing
75
(
1999
)
4
,
pp. 433-460
Persistent link: https://www.econbiz.de/10006625545
Saved in:
5
Multichannel Shopper Segments and Their Covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10008146804
Saved in:
6
Multichannel Shopper Segments and Their Covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-414
Persistent link: https://www.econbiz.de/10008890840
Saved in:
7
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
8
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
9
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
10
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
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