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Exploring supermarket loyalty...
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Consumer behaviour
381
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381
Einzelhandel
183
Retail trade
183
Beziehungsmarketing
131
Relationship marketing
131
Online retailing
79
Online-Handel
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Grewal, Dhruv
24
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11
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Blut, Markus
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7
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Dekimpe, Marnik G.
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Lamey, Lien
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5
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5
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5
Wetzels, Martin
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Ahlbom, Carl-Philip
4
Biswas, Dipayan
4
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Chylinski, Mathew
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3
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3
Dass, Mayukh
3
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3
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3
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Journal of retailing
Journal of business research : JBR
2,818
Journal of retailing and consumer services
2,561
International journal of hospitality management
1,107
International journal of consumer studies
933
Psychology & marketing
854
NBER working paper series
696
Journal of consumer research : JCR ; an interdisciplinary bimonthly
627
Asia Pacific journal of marketing and logistics
607
SpringerLink / Bücher
604
Industrial marketing management : the international journal for industrial and high-tech firms
597
Tourism management : research, policies, practice
562
European Journal of Marketing
543
NBER Working Paper
529
The journal of product & brand management
502
Working paper / National Bureau of Economic Research, Inc.
491
Management science : journal of the Institute for Operations Research and the Management Sciences
489
Journal of travel and tourism marketing
476
Journal of the Academy of Marketing Science
465
Marketing science
460
The journal of services marketing
455
International journal of contemporary hospitality management
454
Journal of Consumer Marketing
451
European journal of marketing : EJM
444
Journal of marketing
442
The journal of brand management : an international journal
437
Journal of marketing management : MM
431
Journal of marketing research : JMR
430
Marketing letters : a journal of research in marketing
417
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
411
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
404
Cogent business & management
394
Technological forecasting & social change : an international journal
391
Journal of marketing communications
383
Journal of fashion marketing and management
382
The service industries journal
378
Marketing intelligence & planning
373
The international review of retail, distribution and consumer research
372
Journal of international consumer marketing
369
Journal of hospitality marketing & management
366
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ECONIS (ZBW)
434
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1
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
2
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
3
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
4
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
5
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
6
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
7
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
8
The role of customer factors in multiple store patronage: a cost-benefit approach
Baltas, George
;
Argouslidis, Paraskevas C.
;
Skarmeas, …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10003969343
Saved in:
9
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
10
The effects of search-related and purchase-related mobile app additions on retailers’ shareholder wealth : the roles of firm size, product category, and customer segment
Cao, Lanlan
;
Liu, Xin
;
Cao, Wenbin
- In:
Journal of retailing
94
(
2018
)
4
,
pp. 343-351
Persistent link: https://www.econbiz.de/10011958207
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