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Managing retailer profitability—one customer at a time!
Kumar, V.; Shah, Denish; Venkatesan, Rajkumar - In: Journal of retailing 82 (2006) 4, pp. 277-294
Persistent link: https://www.econbiz.de/10007384966
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Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda
Mantrala, Murali K.; Levy, Michael; Kahn, Barbara E.; … - In: Journal of retailing 85 (2009) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10008889585
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Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda
Mantrala, Murali K.; Levy, Michael; Kahn, Barbara E.; … - In: Journal of retailing 85 (2009) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10008232101
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The different faces of coupon elasticity
Kumar, V.; Swaminathan, Srinivasan - In: Journal of retailing 81 (2005) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10006607430
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The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.; Karande, Kiran; Reinartz, Werner J. - In: Journal of retailing 74 (1998) 3, pp. 401-426
Persistent link: https://www.econbiz.de/10006627895
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The Effect of Brand Characteristics and Retailer Policies on Response to Retail Price Promotions: Implications for Retailers
Karande, Kiran W.; Kumar, V. - In: Journal of retailing 71 (1995) 3, pp. 249-278
Persistent link: https://www.econbiz.de/10006635498
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The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.; Karande, Kiran; Reinartz, Werner J. - In: Journal of retailing 19980, pp. 401-426
Persistent link: https://www.econbiz.de/10006640004
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Cross-buying in retailing: Drivers and consequences
Kumar, V.; George, Morris; Pancras, Joseph - In: Journal of retailing 84 (2008) 1, pp. 15-28
Persistent link: https://www.econbiz.de/10008054886
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Revisiting the Satisfaction–Loyalty Relationship: Empirical Generalizations and Directions for Future Research
Kumar, V.; Pozza, Ilaria Dalla; Ganesh, Jaishankar - In: Journal of retailing 89 (2013) 3, pp. 246-262
Persistent link: https://www.econbiz.de/10010153017
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Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics
Pillai, Kishore Gopalakrishna; Kumar, V. - In: Journal of retailing 88 (2012) 1, pp. 20-34
Persistent link: https://www.econbiz.de/10009830509