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Einzelhandel
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Kumar, V.
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Journal of retailing
Journal of marketing
41
Journal of the Academy of Marketing Science
25
International journal of production research
20
Journal of marketing research : JMR
19
Journal of business research : JBR
18
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
13
Journal of world business : JWB
13
International journal of forecasting
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Legends in marketing
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Production and Operations Management
11
MSI reports : working paper series
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Management international review : mir ; journal of international business
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of international marketing
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Homo oeconomicus
8
International Journal of Forecasting
7
International Journal of Productivity and Performance Management
7
International journal of business information systems : IJBIS
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Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Harvard business review : HBR
6
Journal of economic issues : jei
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Marketing Science
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Marketing research : a magazine of management and applications
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Strategic change : SC ; briefings in entrepreneurial finance
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Harvard-Business-Manager : das Wissen der Besten
5
International journal of business innovation and research : IJBIR
5
International journal of technology, policy and management : IJTPM
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Journal of World Business
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MIT sloan management review
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Business strategy and the environment
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International Journal of Lean Six Sigma
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International business review : the official journal of the European International Business Academy
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International journal of production economics
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International journal of quality & reliability management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
4
Journal of Enterprise Information Management
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Journal of management studies : JMS
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OLC EcoSci
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ECONIS (ZBW)
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1
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
2
The different faces of coupon elasticity
Kumar, V.
;
Swaminathan, Srinivasan
- In:
Journal of retailing
81
(
2005
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10006607430
Saved in:
3
The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.
;
Karande, Kiran
;
Reinartz, Werner J.
- In:
Journal of retailing
74
(
1998
)
3
,
pp. 401-426
Persistent link: https://www.econbiz.de/10006627895
Saved in:
4
The Effect of Brand Characteristics and Retailer Policies on Response to Retail Price Promotions: Implications for Retailers
Karande, Kiran W.
;
Kumar, V.
- In:
Journal of retailing
71
(
1995
)
3
,
pp. 249-278
Persistent link: https://www.econbiz.de/10006635498
Saved in:
5
The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.
;
Karande, Kiran
;
Reinartz, Werner J.
- In:
Journal of retailing
19980
,
pp. 401-426
Persistent link: https://www.econbiz.de/10006640004
Saved in:
6
Cross-buying in retailing: Drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10008054886
Saved in:
7
Revisiting the Satisfaction–Loyalty Relationship: Empirical Generalizations and Directions for Future Research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10010153017
Saved in:
8
Managing retailer profitability—one customer at a time!
Kumar, V.
;
Shah, Denish
;
Venkatesan, Rajkumar
- In:
Journal of retailing
82
(
2006
)
4
,
pp. 277-294
Persistent link: https://www.econbiz.de/10007384966
Saved in:
9
Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics
Pillai, Kishore Gopalakrishna
;
Kumar, V.
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10009830509
Saved in:
10
Retailing Innovations in a Globalizing Retail Market Environment
Reinartz, Werner
;
Dellaert, Benedict
;
Krafft, Manfred
; …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009177972
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