//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Handelsmarke"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Handelsmarke
Social Web
Brand management
362
Markenführung
362
Consumer behaviour
300
Konsumentenverhalten
300
Brand image
203
Markenimage
203
Brand
169
Markenartikel
166
Beziehungsmarketing
115
Relationship marketing
115
Einzelhandel
75
Retail trade
75
Social web
61
Internet marketing
44
Online-Marketing
44
Customer satisfaction
39
Kundenzufriedenheit
39
Store brand
36
Luxury goods
32
Luxusgüter
32
Marketing management
29
Marketingmanagement
29
Brand loyalty
27
Advertising effects
25
Werbewirkung
25
Markentreue
24
Fashion
23
Mode
23
Online retailing
21
Online-Handel
21
Social media
20
Confidence
17
Dienstleistungsqualität
17
Service quality
17
Vertrauen
17
Viral marketing
17
Virales Marketing
17
Emotion
16
more ...
less ...
Online availability
All
Undetermined
80
Free
2
Type of publication
All
Article
96
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
97
Aufsatz in Zeitschrift
97
Conference paper
2
Konferenzbeitrag
2
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
97
Author
All
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Carlson, Jamie
2
Cheung, Man Lai
2
Diallo, Mbaye Fall
2
Gázquez-Abad, Juan Carlos
2
Huang, Zongsheng
2
Kumar, Jitender
2
Kumar, Vikas
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Martínez-López, Francisco J.
2
Park, Hyejune
2
Rahman, Mohammad M.
2
Rana, Nripendra P.
2
Tran, Trang P.
2
Voola, Ranjit
2
Abbes, Intissar
1
Abril Barrie, Carmen
1
Adam, Nawal Abdalla
1
Aksoy, Nilsah Cavdar
1
Al-Monawer, Nasser
1
Andreassen, Tor W.
1
Aravindakshan, Ashwin
1
Arizal N
1
Assarzadegan, Parisa
1
Attar, Razaz Waheeb
1
Azam, Muhammad
1
Azeem, Muhammad Masood
1
Aznuriyandi
1
Baabdullah, Abdullah Mohammed
1
Baker, Derek
1
Bakpayev, Marat
1
Barakat, Karine Aoun
1
Beneke, Justin
1
Bento, Marisa
1
Bin, Liu
1
Blankson, Charles
1
Bockholdt, Katrin
1
Bodkin, Charles D.
1
more ...
less ...
Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Journal of business research : JBR
114
The journal of product & brand management
69
The journal of brand management : an international journal
58
International journal of internet marketing and advertising : IJIMA
48
SpringerLink / Bücher
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing management : MM
23
Journal of marketing communications
22
Business horizons
20
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
17
Marketing intelligence & planning
17
Tourism management : research, policies, practice
17
International journal of retail & distribution management
16
Springer eBook Collection
16
Cogent business & management
15
Journal of marketing
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of electronic marketing and retailing : IJEMR
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of marketing : EJM
13
Innovatives Markenmanagement
13
Journal of fashion marketing and management
13
The international review of retail, distribution and consumer research
13
Asia Pacific journal of marketing and logistics
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Psychology & marketing
12
Springer Proceedings in Business and Economics
12
Technological forecasting & social change : an international journal
12
Journal of retailing
11
European Sport management quarterly : ESMQ
10
European journal of operational research : EJOR
10
International journal of consumer studies
10
Journal of global marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of promotion management : JPM
10
more ...
less ...
Source
All
ECONIS (ZBW)
97
Showing
1
-
10
of
97
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
2
Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen
;
Sanchez, Joaquin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
Saved in:
3
Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
Saved in:
4
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
5
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
6
Money-back guarantee and pricing decision with retailer's store brand
Huang, Zongsheng
;
Feng, Ting
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
Saved in:
7
Private label shoppers between fast fashion trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
Saved in:
8
The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud
;
Liébana-Cabanillas, Francisco
;
Porcu, Lucia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
Saved in:
9
Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
10
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->