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Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.; Wilner, Sarah J. S.; Micheli, Pietro - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
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Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: Journal of retailing and consumer services 31 (2016), pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
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Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar; Hallem, Yousra; Taga, Nadia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
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The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud; Liébana-Cabanillas, Francisco; Porcu, Lucia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
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Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie; Rahman, Mohammad M.; Taylor, Alexander; … - In: Journal of retailing and consumer services 46 (2019), pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
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Persuasive brand messages in social media : a mental imagery processing perspective
Ha, Sejin; Huang, Ran; Park, Jee-Sun - In: Journal of retailing and consumer services 48 (2019), pp. 41-49
Persistent link: https://www.econbiz.de/10012001277
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Getting over discomfort in luxury brand stores : how pop-up stores affect perceptions of luxury, embarrassment, and store evaluations
Lunardo, Renaud; Mouangue, Emilie - In: Journal of retailing and consumer services 49 (2019), pp. 77-85
Persistent link: https://www.econbiz.de/10012025831
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Investigating brand visibility in luxury consumption
Shao, Wei; Grace, Debra; Ros, Mitchell - In: Journal of retailing and consumer services 49 (2019), pp. 357-370
Persistent link: https://www.econbiz.de/10012026007