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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Social Web"
~subject:"Viral marketing"
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Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Journal of business research : JBR
113
The journal of product & brand management
63
The journal of brand management : an international journal
59
International journal of internet marketing and advertising : IJIMA
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
25
Journal of marketing management : MM
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Business horizons
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International journal of advertising : the review of marketing communications
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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Journal of internet commerce
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Journal of marketing
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Tourism management : research, policies, practice
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Marketing intelligence & planning
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Psychology & marketing
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Cogent business & management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of fashion marketing and management
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Springer eBook Collection
12
Technological forecasting & social change : an international journal
12
International journal of consumer studies
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of global marketing
11
Journal of promotion management : JPM
11
European Sport management quarterly : ESMQ
10
European journal of marketing : EJM
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of hospitality management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Springer Proceedings in Business and Economics
10
European journal of marketing
9
International journal of advertising : the quarterly review of marketing communications
9
Journal of service management
9
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ECONIS (ZBW)
73
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1
Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
Saved in:
2
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
3
The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud
;
Liébana-Cabanillas, Francisco
;
Porcu, Lucia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
Saved in:
4
Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
5
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
6
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
7
Persuasive brand messages in social media : a mental imagery processing perspective
Ha, Sejin
;
Huang, Ran
;
Park, Jee-Sun
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 41-49
Persistent link: https://www.econbiz.de/10012001277
Saved in:
8
Exploring brand strength's nomological net and its dimensional dynamics
Wymer, Walter
;
Casidy, Riza
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 11-22
Persistent link: https://www.econbiz.de/10012025823
Saved in:
9
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
10
Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
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