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Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul; Hollebeek, Linda D.; Rahman, Zillur; … - In: Journal of retailing and consumer services 50 (2019), pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
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AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran; Fatma, Mobin - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
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Customer engagement outcomes in mobile applications : self-congruence as a moderator
Khan, Imran - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014372561
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Customer experience and commitment in retailing : does customer age matter?
Khan, Imran; Hollebeek, Linda D.; Fatma, Mobin; Islam, … - In: Journal of retailing and consumer services 57 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
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Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209506