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"Yes, we do. Why not use augmented reality?" : customer responses to experiential presentations of AR-based applications
Hsu, Sheila Hsuan-Yu; Tsou, Hung Tai; Chen, Ja-Shen - In: Journal of retailing and consumer services 62 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012648945
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Non-immersive virtual reality technologies in real estate : how customer experience drives attitudes toward properties and the service provider
Pleyers, Gordy; Poncin, Ingrid - In: Journal of retailing and consumer services 57 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012305164
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Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.; Clark, Moira K.; Andreassen, Tor W.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
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Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy
Poushneh, Atieh; Vasquez-Parraga, Arturo Z. - In: Journal of retailing and consumer services 34 (2017), pp. 229-234
Persistent link: https://www.econbiz.de/10011629060
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Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick; Griffith, Denni Arli; Gheshlaghi, … - In: Journal of retailing and consumer services 49 (2019), pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
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We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim; Duffy, Katherine - In: Journal of retailing and consumer services 44 (2018), pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
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Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik; Park, Jungkun - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
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Brand loyalty among Norwegian car owners
Jørgensen, Finn; Mathisen, Terje Andreas; Pedersen, Hassa - In: Journal of retailing and consumer services 31 (2016), pp. 256-264
Persistent link: https://www.econbiz.de/10011528702
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Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.; Chiagouris, Larry; Gopalakrishna, Pradeep - In: Journal of retailing and consumer services 19 (2012) 1, pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
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Consumer acceptance of a revolutionary technology-driven product : the role of adoption in the industrial design development
Park, Jungkun; Gunn, Frances; Lee, YoungHee; Shim, Scott - In: Journal of retailing and consumer services 26 (2015), pp. 115-124
Persistent link: https://www.econbiz.de/10011348314