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Developing personas & use cases with user survey data : a study on the millennials' media usage
Lee, Mingyu; Kwahk, Jiyoung; Han, Sung H.; Jeong, Dawoon; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012238362
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Experience Design Board: a tool for visualizing and designing experience-centric service delivery processes
Lim, Chiehyeon; Kim, Kwang-Jae - In: Journal of retailing and consumer services 45 (2018), pp. 142-151
Persistent link: https://www.econbiz.de/10011929919
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Evaluating servicescape designs using a VR-based laboratory experiment : a case of a duty-free shop
Kwon, Ryeok-Hwan; Kim, Kwang-jae; Kim, Ki-Hun; Hong, Yoo Suk - In: Journal of retailing and consumer services 26 (2015), pp. 32-40
Persistent link: https://www.econbiz.de/10011347847
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Development of a service blueprint for the online-to-offline integration in service
Ryu, Do-Hyeon; Lim, Chiehyeon; Kim, Kwang-Jae - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238381