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Analysis of the moderating role of the gender variable in service recovery processes
Cambra-Fierro, Jesús; Berbel-Pineda, Juan M.; … - In: Journal of retailing and consumer services 20 (2013) 4, pp. 408-418
Persistent link: https://www.econbiz.de/10010121689
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Analysis of the moderating role of the gender variable in service recovery processes
Cambra-Fierro, Jesús; Berbel-Pineda, Juan M.; … - In: Journal of retailing and consumer services 20 (2013) 4, pp. 408-418
Persistent link: https://www.econbiz.de/10009755354
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"Towards a co-creation framework in the retail banking services industry : do demographics influence?"
Cambra-Fierro, Jesús; Pérez, Lourdes; Grott, Emily - In: Journal of retailing and consumer services 34 (2017), pp. 219-228
Persistent link: https://www.econbiz.de/10011629059
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Short-term and long-term effects of touchpoints on customer perceptions
Cambra-Fierro, Jesús; Polo-Redondo, Yolanda; Trifu, Andreea - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581871
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How do firms handle variability in customer experience? : a dynamic approach to better understanding customer retention
Cambra-Fierro, Jesús; Gao, Lily; Melero-Polo, Iguácel; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581938
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The influence of communication in destination imagery during COVID-19
Cambra-Fierro, Jesús; Fuentes-Blasco, María; Gao, Lily; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209580