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Consumer engagement in live streaming commerce : value co-creation and incentive mechanisms

Zhang, Yanfen; Xu, Qi - In: Journal of retailing and consumer services 81 (2024), pp. 1-14

Interaction is at the core of value co-creation. Consumer engagement in live streaming interactions not only results in obtaining additional product information but also gains interactive value. From the perspective of value co-creation, this paper studies the optimal sales strategy selection...

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Factors influencing consumers' purchase decision-making in O2O business model : evidence from consumers' overall evaluation

Wang, Chong; Wang, Yanqing; Wang, Jixiao; Xiao, Jiuling; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-9

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Consumer confidence and green purchase intention : an application of the stimulus-organism-response model

Han, Myat Su; Hampson, Daniel Peter; Wang, Yonggui; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-10

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Enjoy to read and enjoy to shop : an investigation on the impact of product information presentation on purchase intention in digital content marketing

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The investigation of green purchasing behavior in China : a conceptual model based on the theory of planned behavior and self-determination theory

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A green experience with eco-friendly cars : a young consumer electric vehicle rental behavioral model

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Influencing factors of customer loyalty in mobile payment : a consumption value perspective and the role of alternative attractiveness

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How do consumers' attitudes differ across their basic characteristics toward live-streaming commerce of green agricultural products : a preliminary exploration based on correspondence analysis, logistic regression and decision tree

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