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Women are more likely to buy unknown brands than men : the effects of gender and known versus unknown brands on purchase intentions
Karpinska-Krakowiak, Malgorzata - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012430636
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Visual metaphors and white space : how the visual rhetorical language in advertising influences consumer responses to paradox brands
Huang, Xiaozhi; Wei, Meiting; Cao, Xin - In: Journal of retailing and consumer services 81 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015117774
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Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune; Lim, Rachel Esther - In: Journal of retailing and consumer services 74 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
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Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha; Patel, Jayesh; Kumar, Sampath K. - In: Journal of retailing and consumer services 74 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
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How social capital builds online brand advocacy in luxury social media brand communities
Wong, Amy - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014235383
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Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal; Juju, Undang; Sucherly; Arizal N; Waldelmi, Idel - In: Journal of retailing and consumer services 70 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
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The shape of premiumness : logo shape's effects on perceived brand premiumness and brand preference
Li, Ruiqin; Wang, Yan; Zhang, Hongli - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014373358
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Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi; Jham, Vimi; Malhotra, Gunjan - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
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Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano; Timming, Andrew R. - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
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Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun; Hong, EunPyo; Park, Yun-na - In: Journal of retailing and consumer services 74 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014364645