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Negative price-image effects of appealing store architecture : do they really exist?
Zielke, Stephan; Toporowski, Waldemar - In: Journal of retailing and consumer services 19 (2012) 5, pp. 510-518
Persistent link: https://www.econbiz.de/10009613737
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Why do customers use self-service information technologies in retail?
Kallweit, Katrin; Spreer, Philipp; Toporowski, Waldemar - In: Journal of retailing and consumer services 21 (2014) 3, pp. 268-276
Persistent link: https://www.econbiz.de/10010348759
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Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim; Toporowski, Waldemar; Dannewald, Till; … - In: Journal of retailing and consumer services 34 (2017), pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
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Hurry up! : dthe effect of pop-up stores' ephemerality on consumers' intention to visit
Henkel, Laura; Toporowski, Waldemar - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012430638
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Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura; Jahn, Steffen; Toporowski, Waldemar - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Cover Image
Negative price-image effects of appealing store architecture: Do they really exist?
Zielke, Stephan; Toporowski, Waldemar - In: Journal of retailing and consumer services 19 (2012) 5, pp. 510-519
Persistent link: https://www.econbiz.de/10009998756