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The power of endorsement in upcycled food promotion : investigating the moderating effect of perceived food familiarity
Jeon, Jiyeon; Shin, Heejin; Jeong, EunHa; Zhang, Xingyi - In: Journal of retailing and consumer services 80 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015114682
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Would you bring home ugly produce? : motivators and demotivators for ugly food consumption
Xu, Yang; Jeong, EunHa; Jang, Soocheong (Shawn); Shao, … - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012433775
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Exploring the effects of value co-creation strategies in event services on attendees' citizenship behaviors : the roles of customer empowerment and psychological ownership
Zhang, Xingyi; Singh, Smita; Li, Jing; Shao, Xiaolong - In: Journal of retailing and consumer services 76 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014460864
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Understanding consumers’ acceptance of edible food packaging : the role of consumer innovativeness
Zhang, Xingyi; Wen, Han; Shao, Xiaolong - In: Journal of retailing and consumer services 80 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015114672