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Corporate advantage in customer-centric diversification
Manral, Lalit; Harrigan, Kathryn Rudie - In: Journal of strategic marketing 26 (2018) 6, pp. 498-519
Persistent link: https://www.econbiz.de/10011976044
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How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D. - In: Journal of strategic marketing 27 (2019) 1, pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
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Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert; Weinstein, Art - In: Journal of strategic marketing 27 (2019) 2, pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
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Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon; Merrilees, Bill; Miller, Dale - In: Journal of strategic marketing 25 (2017) 4, pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
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The quantitative strategic planning matrix : a new marketing tool
David, Meredith E.; David, Fred R.; Davod, Forest R. - In: Journal of strategic marketing 25 (2017) 4, pp. 342-352
Persistent link: https://www.econbiz.de/10011871399
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Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire; Gilmore, Audrey - In: Journal of strategic marketing 26 (2018) 2, pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
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Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah; Canhoto, Ana Isabel Domingos; … - In: Journal of strategic marketing 26 (2018) 5, pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
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Strategic consensus of market orientation : a transitional economy perspective
Bao, Yeqing; Fong, Eric; Landry, Timothy D.; Zhou, … - In: Journal of strategic marketing 23 (2015) 4, pp. 364-378
Persistent link: https://www.econbiz.de/10011405837
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Retail positioning through customer satisfaction : an alternative explanation to the resource-based view
Siebers, Lisa Qixun; Zhang, Thao; Fei, Li - In: Journal of strategic marketing 21 (2013) 7, pp. 559-587
Persistent link: https://www.econbiz.de/10010233695