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Assessing preferences of potential visitors for nature-based experiences in protected areas
Moyle, Brent D.; Scherrer, Pascal; Weiler, Betty; … - In: Tourism management : research, policies, practice 62 (2017), pp. 29-41
Persistent link: https://www.econbiz.de/10011734033
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Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt; Strobl, Andreas; Sauer, Nicola E.; … - In: Tourism management : research, policies, practice 52 (2016), pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
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Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano; Rubio Benito, Natalia; Campo, Sara - In: Tourism management : research, policies, practice 79 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
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The future of travel writing : interactivity, personal branding and power
Blaer, Madelene; Frost, Warwick; Laing, Jennifer - In: Tourism management : research, policies, practice 77 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012152090
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Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez-Barreto, Jano; Rubio Benito, Natalia; Campo, Sara - In: Tourism management : research, policies, practice 77 (2020), pp. 1-19
Persistent link: https://www.econbiz.de/10012152097
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A model of destination branding : integrating the concepts of the branding and destination image
Qu, Hailin; Kim, Lisa Hyunjung; Im, Holly Hyunjung - In: Tourism management : research, policies, practice 32 (2011) 3, pp. 465-476
Persistent link: https://www.econbiz.de/10008907135
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Brand personality of tourist destinations : an application of self-congruity theory
Usakli, Ahmet; Baloglu, Seyhmus - In: Tourism management : research, policies, practice 32 (2011) 1, pp. 114-127
Persistent link: https://www.econbiz.de/10008798726
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Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun; Wei, Haiying - In: Tourism management : research, policies, practice 93 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
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Do Blue Flag promotions influence tourists' willingness to pay a price premium for coastal destinations?
Can, Ali Selcuk; Ekinci, Yuksel; Dilek-Fidler, Setenay - In: Tourism management : research, policies, practice 98 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014304497
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The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan; Ma, Jianan - In: Tourism management : research, policies, practice 98 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304505