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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Marketing : a behavioural anal...
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Markenimage
Marketingmanagement
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Markenführung
48
Brand image
37
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
25
Markenartikel
25
Social Web
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Social web
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Online retailing
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Online-Handel
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23
United States
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Dienstleistungsqualität
21
Einzelhandel
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Retail trade
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21
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Online-Marketing
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Marketing management
19
Viral marketing
19
Virales Marketing
19
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15
Advertising effects
14
E-commerce
14
Electronic Commerce
14
Werbewirkung
14
Theorie
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Theory
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Emotion
12
Market research
11
Marktforschung
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Brasel, S. Adam
3
Kumar, V.
3
Hagtvedt, Henrik
2
Adjei, Mavis T.
1
Alden, Dana
1
Alvarez, Cecilia M. O.
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Arnold, Mark J.
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Baker, Thomas L.
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Baumeister, Christoph
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Bei, Lien-ti
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1
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Chen, Haipeng
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Chen, Qimei
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Chu, Xing-Yu
1
Cleeren, Kathleen
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Crosno, Jody L.
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Dahl, Darren W.
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Dekimpe, Marnik G.
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Delre, Sebastiano A.
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Diamantopoulos, Adamantios
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Dickson, Peter R.
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1
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1
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1
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1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
399
Journal of retailing and consumer services
264
The journal of product & brand management
249
The journal of brand management : an international journal
223
Psychology & marketing
117
Asia Pacific journal of marketing and logistics
109
Journal of marketing communications
100
European journal of marketing : EJM
88
The journal of consumer marketing
76
Journal of international consumer marketing
73
International journal of hospitality management
65
Marketing intelligence & planning
63
Journal of marketing
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
International marketing review
57
Journal of global marketing
56
Journal of marketing management : MM
56
Marketing letters : a journal of research in marketing
55
Journal of strategic marketing
54
Cogent business & management
52
International journal of consumer studies
51
Journal of Islamic marketing
50
International journal of internet marketing and advertising : IJIMA
49
SpringerLink / Bücher
49
Journal of fashion marketing and management
48
Journal of promotion management : innovations in planning and applied research
48
International journal of advertising : the review of marketing communications
46
Journal of travel and tourism marketing
45
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of promotion management : JPM
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of marketing research : JMR
37
International journal of retail & distribution management
36
Journal of business ethics : JOBE
35
Journal of international marketing
35
International journal of advertising : the quarterly review of marketing communications
34
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ECONIS (ZBW)
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1
Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey
Kranzbühler, Anne-Madeleine
;
Kleijnen, Mirella H. P.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10012022581
Saved in:
2
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
3
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
4
Time will tell : managing post-purchase changes in brand attitude
He, Yi
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
Saved in:
5
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
6
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
7
Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph
;
Scherer, Anne
;
Wangenheim, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
Saved in:
8
The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.
;
Wang, Hui-Ming Deanna
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
Saved in:
9
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
10
The role of brand communications on front line service employee beliefs, behaviors, and performance
Baker, Thomas L.
;
Rapp, Adam
;
Meyer, Tracy
;
Mullins, Ryan
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 642-657
Persistent link: https://www.econbiz.de/10010466647
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