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Understanding the interplay between brand and innovation management : findings and future research directions
Brexendorf, Tim Oliver; Bayus, Barry L.; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 548-557
Persistent link: https://www.econbiz.de/10011340285
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Introduction to the special section "brand and innovation interdependency"
Bayus, Barry L.; Brexendorf, Tim Oliver; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 545-547
Persistent link: https://www.econbiz.de/10011340286
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Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.; Lehmann, Donald R.; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
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Brand actions and financial consequences : a review of key findings and directions for future research
Swaminathan, Vanitha; Gupta, Sayan; Keller, Kevin Lane; … - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 639-664
Persistent link: https://www.econbiz.de/10013389216
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Toward a broader concept of marketing's role in social order
Levy, Sidney J.; Kotler, Philip - In: Journal of the Academy of Marketing Science 7 (1979) 3, pp. 233-238
Persistent link: https://www.econbiz.de/10002376546
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Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip; Gunther, Robert E. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
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Frontiers of the marketing paradigm in the third millennium
Achrol, Ravi S.; Kotler, Philip - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
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Toward a broader concept of marketing's role in social order
Levy, Sidney J.; Kotler, Philip; Laczniak, Gene R. - In: Journal of the Academy of Marketing Science 7 (1979) 3, pp. 233-238
Persistent link: https://www.econbiz.de/10002862260
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Frontiers of the marketing paradigm in the third millennium
Achrol, Ravi S.; Kotler, Philip - In: Journal of the Academy of Marketing Science 40 (2011) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10009814717