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How does power distance belief impact consumers' responses to demotion in hierarchical loyalty programs? : the dual processes of monetary and psychological losses
Gao, Huachao; Zhang, Yinlong - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 822-840
Persistent link: https://www.econbiz.de/10013389439
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Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh; Petersen, J. Andrew; Venkatesan, … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
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Grocery retail loyalty program effects : self-selection of purchase behavior change?
Meyer-Waarden, Lars; Benavent, Christophe - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 345-358
Persistent link: https://www.econbiz.de/10003900713
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Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, David - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
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Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
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Scanning for discounts : examining the redemption of competing mobile coupons
Mills, Paul; Zamudio, César - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 964-982
Persistent link: https://www.econbiz.de/10011924823
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Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina; Bendle, Neil T.; Bagga, Charan K.; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
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An emerging theory of loyalty program dynamics
Kim, Jisu J.; Steinhoff, Lena; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 49 (2021) 1, pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
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Friends with benefits : social coupons as a strategy to enhance customers' social empowerment
Hanson, Sara; Hong, Yuan - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 768-787
Persistent link: https://www.econbiz.de/10011911305