Narrow search
Showing 1 - 10 of 175
Cover Image
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van; Fransen, Marieke L.; … - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Cover Image
Assessing preferences of potential visitors for nature-based experiences in protected areas
Moyle, Brent D.; Scherrer, Pascal; Weiler, Betty; … - In: Tourism management : research, policies, practice 62 (2017), pp. 29-41
Persistent link: https://www.econbiz.de/10011734033
Cover Image
Processing promotional travel narratives
Rozier-Rich, Samantha; Santos, Carla Almeida - In: Tourism management : research, policies, practice 32 (2011) 2, pp. 394-405
Persistent link: https://www.econbiz.de/10008798071
Cover Image
Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin; Wan, Chin-Sheng; Lee, Hsin-Yi - In: Tourism management : research, policies, practice 29 (2008) 1, pp. 146-150
Persistent link: https://www.econbiz.de/10003569276
Cover Image
A model of customer-based brand equity and its application to multiple destinations
Boo, Soyoung; Busser, James; Baloglu, Seyhmus - In: Tourism management : research, policies, practice 30 (2009) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10003838232
Cover Image
A model of the role of free drug samples in physicians' prescription decisions
Joseph, Kissan; Mantrala, Murali K. - In: Marketing letters : a journal of research in marketing 20 (2009) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10003805708
Cover Image
Familiarity and competence diversity in new product development teams : effects on new product performance
Haon, Christophe; Gotteland, David; Fornerino, Marianela - In: Marketing letters : a journal of research in marketing 20 (2009) 1, pp. 75-89
Persistent link: https://www.econbiz.de/10003805719
Cover Image
Convergence in the high-technology consumer markets : not all brands gain equally from adding new functionalities to products
Gill, Tripat; Lei, Jing - In: Marketing letters : a journal of research in marketing 20 (2009) 1, pp. 91-103
Persistent link: https://www.econbiz.de/10003805723
Cover Image
Entry for supermarket feature me-too brands : an empirical explanation of incidence and timing
Sinapuelas, Ian Clark; Robinson, William Thomas - In: Marketing letters : a journal of research in marketing 20 (2009) 2, pp. 183-196
Persistent link: https://www.econbiz.de/10003819980
Cover Image
Destination brand positions of a competitive set of near-home destinations
Pike, Steven - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 857-866
Persistent link: https://www.econbiz.de/10003892192