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Stand der Forschung zu Marke-Kunden-Beziehungen
Burmann, Christoph; Wenske, Verena - 2007
Persistent link: https://www.econbiz.de/10009665211
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Markenimage : Konzeptualisierung eines komplexen mehrdimensionalen Konstrukts
Burmann, Christoph; Stolle, Wulf - 2007
Persistent link: https://www.econbiz.de/10009665213
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Integration akustischer Reize in die identitätsbasierte Markenführung
Krugmann, Dennis - 2007
Persistent link: https://www.econbiz.de/10009665215
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A model of destination branding : integrating the concepts of the branding and destination image
Qu, Hailin; Kim, Lisa Hyunjung; Im, Holly Hyunjung - In: Tourism management : research, policies, practice 32 (2011) 3, pp. 465-476
Persistent link: https://www.econbiz.de/10008907135
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"Go for Gold" : Fallstudie zum Olympia-Sponsoring der Bremer Goldschlägerei
Burmann, Christoph; Blinda, Lars - 2004
Persistent link: https://www.econbiz.de/10009758309
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Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph; Wegener, Katrin - 2013
Persistent link: https://www.econbiz.de/10009741908
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Developing and testing a model of exhibition brand preference : the exhibitors' perspective
Jin, Xin; Weber, Karin - In: Tourism management : research, policies, practice 38 (2013), pp. 94-104
Persistent link: https://www.econbiz.de/10009764387
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Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza; Pike, Steven; Lings, Ian - In: Tourism management : research, policies, practice 42 (2014), pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
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Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry
Hwang, Jinsoo; Han, Heesup - In: Tourism management : research, policies, practice 40 (2014), pp. 244-259
Persistent link: https://www.econbiz.de/10010227012
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Destination Marketing Organizations and destination marketing : a narrative analysis of the literature
Pike, Steven; Page, Stephen J. - In: Tourism management : research, policies, practice 41 (2014), pp. 202-227
Persistent link: https://www.econbiz.de/10010239915